Bimbo: Bimbo

History of bimbo company:

It was established in Mexico in 1945 by Lorenzo Servitje, Jose T. Mata, Jaime Sendra, and Jaime Jorba. Today it is the most important baking company in brand, sales, and production volume around the world. The company became the world's largest bread manufacturing company in 2011 reporting $10.7 billion in sales, a steep increase from the $4.67 billion in sales in 2004. In Mexico and Latin America, the company is the market share leader, selling over 10,000 products under more than 103 household brands including: Bimbo, Marinela, Nutrella, Sara Lee, Fargo, Lactal, and others.

Group Bimbo products are sold in 19 countries worldwide including: Mexico, Brasil, Guatemala, El Salvador, Costa Rica, Colombia,Venezuela, Peru, Chile, Argentina, Uruguay, Honduras, Nicaragua, Panama, Paraguay, United States, China, Spain and Portugal on 4 continents: North America, South America, Asia, and Europe. Operates 153 plants (43 in Mexico and 110 abroad), 2 trading agencies and 8 joint ventures.

Since 1980, Grupo Bimbo has been traded in the Mexican Stock Exchange. It comprises six organizations and a corporate department that operates companies in the baking industry and in general, in the food industry. The company also makes the majority of the machinery used in its factories through its industrial development branch, as well as a large part of the plastic packaging they use on their products.

The brand is highly trusted for quality and taste It has one of the most extensive distribution networks in Latin America, often making it products available even in the most remote places. Grupo Bimbo participates in multiple social work projects related to environmental protection, education, nutrition and community improvement.

Organizational Chart

Rotation of the company

The group bimbo is a manufacturing industrial company since its main activity is the production of goods for final consumption by the transformation of raw materials into finished products that directly satisfy the consumer's need.

At the beginning only made: super bimbo big and small, black and toasted bread. Today they are produced around 5 000 different products.

The Group has more than 100 brands of prestige International are some of them:

* Lara
* Barcel
* Marínela
* Tía rosa
* Bimbo
* Woonder
* Milpa real
* Oroweat
* Baierds
* El globo
* La corona
* Pulmal
* Holsum
* Ideal

Mission

Food, delight and serve our world.

Vision

Our Vision 2015 is:

A company with leading and reliable brands for our consumers.
The preferred provider for our clients.
An innovative company, which looks to the future.
A financially solid company.
An extraordinary place to work

Functions and activities of employees

General Manager: Perform periodic evaluations approaches of the fulfillment of the functions of the various departments.

Sales:

* Planning

* Control activities in this field

* Develop forecasts of sales

Management:

* Customer service

* Billing

* Transitable concerning sales

* Shopping

* Preparation of payroll

* Acoyunten records

Head of human resources: Has the responsibility to plan or schedule your equipment, the training of personnel through courses.

President: Is the highest authority of the management and administrative and financial management of the company.

Vice President: It is the second in command, after the President, its role of making important decisions, and to work with the President for the improvement of the company.

Unit of analysis and design: this area of responsible for analysing information, then make the designs for graphical interface to be used in the Software to be used in the event that service is required.

Maintenance of equipment of computer area: This area is responsible for implementing preventive, corrective and perfective and systematic maintenance.

Customer questionnaire

1.-¿What do you think of the products that the company Bimbo produces?

A) They are good               B) Regular                     C) Unsatisfactory

2.-¿What changes do you suggest to the company?

A)    Logo            B) flash packagings                 C)More products

3.-¿How often do you acquire these products?

A)    Once a week             B) Once or twice a week                C) Everyday

4.-¿Have you recomended the use of these products?

A)    Yes                        B) No                    C) Sometimes

5.-¿What do you think of the prices are handled in these products?

A)    They are good            B) Some are expensive               C) Could be more lower

6.-¿Have you liked the flavor and the conditions of the product?

A)    Yes                 B) No                    C) Only some

7.-¿What Bimbo product have you consumed most?

A)    Loaf of bread            B)Sweet bread                   C) Both

8.-¿Would yoyo buy these products in they suffer any inovation?

       A) Yes           B)No               C) Maybe

Results

The survey found that, while more than half of the number of people believed that the products that the company produces are good, the other part believed that they are not. Some are against it, because they believed that prices that handles the company are very expensive and that they should be lower.

Three quarters consider that it is necessary to innovate the product, most said that would be a good idea to design more attractive packaging and that it could even be changed the logo of the company. Only half of customers said they would not buy more products from this company if they suffer any innovation, while the other part said that if they would even recommend and would recommend the use of these products to people.On the other hand more than half said that they consume products of this brand from once a week to five days, or even every day and they are very pleased with the flavors and the quality of the product, also mentioned that otherwise they would be unhappy and not buy more of these products.

Product innovation

The results obtained in the survey, people think that you would like the gasket of the Donitas bimbo changed so as also to those Donitas became chocolate filling.

So we decided to innovate this product at the request of the people. So the first thing we did was prepare doughnuts. To prepare the first thing we did was to knead the flour with yeast, a little bit of sugar, water and a little milk. Since it was all kneading, we've extended the mass and with a vessel we were making the shape of the circle and with caps we did hole of the doughnut. After the FRY in casserole in oil until they fluffed to finish we glaze them with sugar and a syringe will inject the chocolate filling.

ChokiDonitas are more tasty and have more quality than the Donitas and are more accessible with its new packaging is a box is more easy to open. Although the Donitas are cheaper and the packaging is smaller than the ChokiDonitas. But the ChokiDonitas will be a more expensive because the new package will contain five doughnuts more than what the normal packaging although the Donitas are larger than the ChokiDonitas.